The speakers began their presentation on rebranding of Admixer Advertising to CoobX (derived from “Core of Business X,” where “X” represents growth and multiplication). The new brand identity reflects a shift from traditional campaign execution toward driving multiplicative revenue growth for clients.

• Global Presence
  Operating in over 10 countries with direct reach across 19 markets in Europe, the Caucasus, Central Asia, and South East Asia.

• Google Marketing Platform (GMP)
  Official Sales Partner for Analytics & Advertising since 2016.

• Google Cloud Partner
  Certified Sell & Service Partner since 2025.

• Google Ads Sales Representative (ASR)
  Official ASR in 9 countries via subsidiary Coob Ads.

Core Foundations: Full-Stack Google Marketing Platform

While AI represents the future of campaign management, a reliable measurement architecture and optimization on profitability remains essential. Google Marketing Platform brings these capabilities together within a unified ecosystem built around four core products:

• Campaign Manager 360 (CM360)
  Centralizes tracking across display, CTV, direct deals, and major social networks (Meta, TikTok, LinkedIn). It unifies post-click/post-view attribution, streamlines workflows and validates the quality of traffic coming from different inventory.
• Display & Video (DV360)
  Lets advertisers and agencies plan, buy, measure, and optimize digital ad campaigns across multiple channels — display, video, audio, connected TV (CTV), and even out-of-home — all from one platform, buying premium inventory programmatically or via direct deals with individual publishers, build and use a wide range of audience segments to target the right users
  
• Search Ads 360 (SA360)
  SA360 automates bidding and reporting across Google Ads, Microsoft Advertising, Baidu, and Yahoo! JAPAN Ads.
• Google Analytics 4 360 (GA4 360)
  Built for enterprise scale, offering custom subproperty structures, real-time analytics, advanced BigQuery data exports, high limits, and strict SLAs.

Programmatic and Beyond: The Google Cloud Advantage

The core vision presented by Angelos Galanakis focuses on connecting programmatic channels with Google Cloud capabilities (such as Vertex AI and BigQuery) across three pillars:

• Data & Measurement
  Activating first-party data within cloud environments to protect measurement accuracy in cookieless environments.
• Precision Media Activation
  Using machine learning to identify High-Value Customer (HVC) segments and apply value-based bidding.
• AI-Led Creative Production
  Leveraging AI tools to generate, localize, and personalize ad assets at scale.

Proprietary AI Tools Built for Marketing Teams

To eliminate repetitive agency tasks, CoobX introduced an in-house suite of AI tools powered by Google Vertex AI:

• CoobVox. An automated video translation, localization, and smart dubbing tool featuring a full voice preservation or voice-over replacement.
• CoobAir. Transform long form video [+60’’] into a variety of creative assets including short form videos, images, text ads for DV360, Google Ads.
• CoobStudio. Use prompting as a creative brief to generate high quality assets: text-to-image, video generation.
• CoobCat. Adds or removes elements from the photo and place an object into a completely new context, adds new image backgrounds.
• CoobFeed. To optimize product feeds through LLM powered improving product titles, generating more comprehensive descriptions and fills in missing attributes.

Looking Ahead: Future Readiness

Following the keynote, a fireside chat with Constantine Kamaras explored the practical steps required for agencies to stay future-ready. Key roadmap initiatives include instant e-commerce checkout integrations (Simpler), intent-driven search bar (Findbar), and specialized services in App ecosystems, UI/UX optimization, Prompt Engineering on creative and campaigns effectiveness.

By pairing the structural power of GMP with Google Cloud intelligence, media agencies and in-house teams can transform marketing into a scalable growth engine.

Explore how CoobX combines Google Marketing Platform, Google Cloud, and proprietary AI tools to help marketing teams improve efficiency and scale growth.
Contact the CoobX team to discuss the right solutions for your business.