Data Studio
A free and powerful data visualization and reporting tool that transforms raw data from various sources into interactive, understandable dashboards and reports - helping you make informed business decisions faster.
Key Benefits of Data Studio
Data Studio is Google's free reporting and data visualization platform that allows you to connect different data sources, create interactive dashboards, and share insights with your team in real time - all within the Google Marketing Platform ecosystem.
1000+
data connectors
data connectors
Interactive dashboards and reports
Real-time data updates
Seamless integration with GMP products
Flexible sharing and collaboration
Free to use
Data Studio connects to 1000+ data sources
Unify data from Google products, databases, social networks, and third-party services in a single dashboard. Native Google connectors are free, and a broad ecosystem of partner connectors extends reach to virtually any data source in your business.
Google
Google Analytics 4
Google Ads
Display & Video 360
Campaign Manager 360
Search Ads 360
YouTube Analytics
Search Console
Google Sheets
Databases & Cloud
BigQuery
Cloud SQL (MySQL, PostgreSQL)
Cloud Spanner
Google Cloud Storage
Extract Data (CSV)
Third-Party
Facebook / Meta Ads
LinkedIn Ads
HubSpot
Salesforce
Supermetrics
Funnel.io
… and 1000+ more
Wide selection of visualization types
Data Studio offers a rich set of chart types and components that allow you to present data in the most effective way - from simple tables and scorecards to geomaps and visualizations from combined sources.
Seamless integration with Google Marketing Platform
Data Studio natively connects to all key GMP products, allowing you to create cross-platform reports that combine ad performance, web analytics, and audience data into a single dashboard - without third-party intermediaries or additional costs.
Product
Using in Data Studio
Reports on traffic, conversions and user behavior
Campaign performance, reach and frequency, cost analysis
Ad delivery, creative performance, Floodlight conversions
Cross-system reporting of search campaigns
SQL queries, event-level data, ML model results
Keywords, campaigns, conversions, cost overview
Video performance, engagement, demographics
Flexible sharing and collaboration
Share dashboards with colleagues, clients, or stakeholders via direct link, email, or PDF export. Control access with Viewer and Editor roles—just like in Google Docs. Embed reports on websites or client portals to keep your data up-to-date.
Link Sharing
Share via link
View / Edit roles
View / Edit roles
Scheduled Email Delivery
Sending reports by email
PDF / CSV on schedule
PDF / CSV on schedule
Embed Reports
Embedding reports
iFrame on any website
iFrame on any website
Comparison of reporting approaches
To understand the difference between traditional spreadsheet reporting and Data Studio capabilities, we have prepared a comparison table.
Google Sheets / Excel
Data Studio
Manual data import and copying
Automatic data connection - always up-to-date
Static charts with limited interactivity
Interactive dashboards with filters, drill-down, cross-filtering
To share, you need to send files or links
Link sharing with roles; embedding on sites
Combining different sources is difficult and risky
Natively combine data from different sources in one report
No native GMP integration
Native connectors to GA4, DV360, CM360, BigQuery and 1000+ others
Formatting breaks on large volumes
Designed for large-scale data visualization
No scheduled report delivery
Automatic email distribution on a schedule
Main usage scenarios for Data Studio
Data Studio serves teams across the organization - from marketing and analytics to top management - with tailored dashboards for every scenario.
Marketing effectiveness
Consolidated overview of all campaigns from Google Ads, DV360, Meta and other channels
Web analytics
GA4 dashboards with traffic, conversions, user paths, and ecommerce funnel analysis
Reporting to management
Dashboards with key KPIs for management with key business metrics and trends
Client reporting
Branded reports for agencies to send regularly to clients
Our services
As an official Sales Partner, we provide technical support during integration, conduct comprehensive training, and provide strategic consulting and expert support.
Audit and planning
We analyze current data sources, business goals, and team needs. We determine the optimal reporting architecture and form a technical specification — which way of connecting data will be suitable for your case.
Connecting data sources
We connect your platforms to Data Studio via native Google connectors or partner third-party connectors. We configure filters, segments, and time ranges for correct and up-to-date reporting.
BigQuery integration
For complex cases, we organize data transfer to BigQuery, build SQL views and transformations for your tasks. This opens up the possibility of combining platforms for which there are no standard connectors in one dashboard.
Dashboard development
We create customized dashboards for your KPIs and processes — from a consolidated media overview to an eCommerce funnel, client reporting, or a dashboard for management. The design is adapted to your corporate style.
Learning and transfer
We conduct team onboarding for independent work with dashboards: how to read data, apply filters, and adapt reports to current tasks. Advanced training is also available upon request.
Google Marketing Platform
The only enterprise platform that integrates your advertising and analytics so you can reach, understand, and deliver cutting-edge customer experiences better than anyone else.
Google Analytics 360
Real-time enterprise analytics from Google with deep insights and a guaranteed SLA.
Display & Video 360
Advanced media planning and buying of exclusive inventory with expanded ad options.
Begin your journey
Our team provides onboarding, training, and comprehensive technical and consulting support across all Google Marketing Platform products.